Understand

Concepts

Five concepts, five different jobs. Each one has a single responsibility.

Assistant

A conversational front door. It helps you clarify an outcome, compare workflows and find the right next step. It shows you before it creates persistent work or spends.

Wizard

A finite guide for one task. It teaches the sequence, validates each step and shows progress, then ends when the task is set up or done.

Campaign

A business objective across time and channels: audience, message, calendar, projects, approved assets, destinations and feedback.

Delegation

A bounded work agreement: roles, allowed operations, budgets, expiry, checkpoints and stop conditions. It never includes permission to publish.

Project

The durable home for sources, stages, artifacts, versions, acceptance and receipts. It outlives whichever interface or agent helped create it.

One course launch, end to end

1. Assistant clarifies "teach this guide".
2. Wizard walks through Course Builder setup.
3. Project keeps lessons, assets and receipts.
4. Campaign plans a six-week launch.
5. Delegation bounds research and drafting under a spending cap.

Publishing stays a separate decision: the exact asset, destination, identity and cost mode are approved when you release.